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Ware2Go Announces Enhanced Multi-Channel Logistics Capabilities For eCommerce Sellers, Including Amazon SFP

April 13, 2021
4 min read

Ware2Go’s Flexible Technology And Scalable Network Enable Unique Solutions For eCommerce And Multichannel Sellers To Grow Their Business Across All Channels

ATLANTA — April 13, 2021 —  Ware2Go, a UPS (NYSE:UPS) founded company enabling merchants of all sizes to achieve one- and two-day shipping guarantees, today announced new fulfillment capabilities making it easier for sellers to build a one- to two-day ground shipping network and meet delivery expectations across multiple sales channels, including Amazon’s Seller Fulfilled Prime. 

“We are committed to offering easy-to-use solutions that empower businesses of all sizes to provide enhanced delivery and outstanding customer service,” said Steve Denton, CEO of Ware2Go. “The past year has tested supply chains, and we have risen to the occasion with a suite of services and technology that are more resilient and flexible, just like our clients.” 

Amazon’s new Seller Fulfilled Prime guidelines require that merchants offer Saturday or Sunday fulfillment and pickups and enhanced one- and two-day delivery promises. Ware2Go’s new capabilities include full Saturday pick, pack and ship services across a 13-warehouse network, allowing sellers to meet these new requirements without relying on costly air shipments. Ware2Go’s network can reach any U.S. delivery address via UPS two-day ground shipping, improving unit economics and profit margins across all sales channels.  

Ware2Go’s new logistics capabilities are supported by a team of experienced supply chain analysts, AI tools and scalable technology to help merchants build a highly configurable fulfillment solution. By aligning an Amazon SFP seller’s product listings, order distribution and SKU velocity with a customized network, sellers can maximize the number of page views with a one- or two-day delivery promise. The result is sellers that are better positioned to win the buy box while protecting margins through a ground delivery network.  

“Our technology and highly resilient network were built to continuously evolve and improve,” Denton said. “In Ware2Go our clients have a strategic partner that enables them to compete in any marketplace by meeting the demands of today’s connected consumer.”

Ware2Go’s fulfillment solution is adaptable depending on a merchant’s needs, enabling sellers to grow sales across all sales channels cohesively. Ware2Go streamlines fulfillment by connecting to all major eCommerce carts and technology platforms so merchants can sell across multiple sales channels, supported by a single partner, without splitting inventory and workflows. With Ware2Go, sellers have the ability to meet current and future market expectations across sales channels, including Amazon SFP, knowing they are supported by flexible technology and a scalable warehouse network that can be quickly reconfigured based on demand and business goals. 

More About Amazon SFP Requirements 

Amazon announced the new SFP requirements to their sellers in August of 2020, and they went into effect on February 1, 2021. Additional fulfilment information for Amazon sellers can be found in Ware2Go’s Amazon fulfillment guide.

About Ware2Go

Ware2Go, a UPS Company, operates a turnkey nationwide fulfillment network designed to help merchants easily position products closer to end customers for a fast, inexpensive and reliable order-to-delivery experience. Ware2Go offers an integrated solution for warehouse storage, pick, pack, and shipping services to businesses of all sizes through an intuitive cloud-based technology platform that makes it easy to extend your distribution footprint and scale up and down as your operational needs change. Ware2Go simplifies nationwide fulfillment to help you meet your customers’ needs and expectations.

For more information about this press release, please contact Gabrielle Jasinski at

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