Your Seller Fulfilled Prime Solution

Grow your Amazon business on your terms with Ware2Go’s Seller Fulfilled Prime (SFP) Network

Ware2Go Offers A Fulfilled By Merchant (FBM) Solution


Ware2Go’s SFP network supports Saturday fulfillment with preferred UPS pickups and 99% on-time fulfillment. Simplify your end-to-end supply chain across all sales channels, including Amazon (SFP, FBM, & Amazon aggregators).

What’s Changed with Amazon SFP

Weekend Fulfillment

All 14 warehouses in our network support Saturday fulfillment and pickups. All orders placed before 3pm are fulfilled same-day, with guaranteed 99% on time fulfillment.

1- and 2-Day Delivery

A custom Shipping Region Automation template configured by our Amazon fulfillment experts guarantees full compliance with 1- and 2-day delivery page view requirements.

National or Regional Coverage

National 1- to 2-day delivery coverage for standard-size products. Regional coverage based on consumer demand and inventory availability for oversized products.

How We’re Solving For Seller Fulfilled Prime

A configurable fulfillment network to meet Amazon’s SFP delivery requirements.

Optimizing your network for 1-day delivery ensures page view metrics are met regardless of order cut-off time or the day of the week a purchase was made.

Configure a custom network of up to 143 warehouses to meet nationwide requirements for standard-sized products or build a regional network for oversized-products.

Achieve 75% nationwide coverage with as few as 5 Ware2Go warehouses, or build a custom network to reach only your most profitable region.

Our network analysis includes assessment of time and day order distribution to ensure calendar day delivery promises are met.

Configure a network based on your product size and profitability to prioritize ground shipments over next-day air.

“The transition to the new Seller Fulfilled Prime has felt seamless. Ware2Go guided us on the best network configuration for our business and enabled us to stay compliant with Amazon’s new requirements from day one.”

Mounir Ouhadi

Chief Supply Chain Officer

Configure Your Regional Network

Ware2Go offers 14 SFP warehouses with Saturday fulfillment and 1-2 day coverage. We’ve built tools to show you how to configure your regional SFP strategy to serve your most profitable geographies.

Frequently Asked Questions

Amazon’s new SFP requirements include enhanced 1 and 2-day delivery promises, weekend fulfillment requirements, and nationwide coverage for standard-sized items.  Within the new requirements, Amazon has differentiated 1 and 2-day delivery requirements for standard sized products versus oversized products (>20 lbs or >18″ on any side) and compliance is based on Amazon page views rather than actual delivery performance. 

The Seller Fulfilled Prime program gives sellers Prime status and benefits, including customer service support from Amazon, but orders are packed and shipped by the seller from their own fulfillment centers. Many merchants chose to use SFP to maintain control of their warehousing and shipping workflows and to consolidate fulfillment across all sales channels. 

Merchants enrolled in the Seller Fulfilled Prime program that sell oversized products (defined by Amazon as >20 lbs. or >18″ on any side) may specify which geographical regions they want to serve with their Prime badge and are only required to meet the new Amazon SFP requirements for 1-2 day delivery promises in those regions. Regional SFP gives merchants the flexibility to meet their most profitable customers with the Prime badge.

Amazon Seller Fulfilled Prime requires an application and trial period. As long as your fulfillment workflows can meet the requirements for on-time delivery, the program is fairly simple. As orders are made in your Amazon shop, your fulfillment workflows will be triggered to process, pick, pack, and ship the orders just as they would with any eCommerce orders. Amazon monitors on-time delivery percent to ensure compliance with the program and maintain your Prime badge status.

Amazon considers an item oversized if it weighs more than 20 pounds or ship in a box that is longer than 18 inches on any single size.

Amazon fulfillment classifies items weighing over 20 pounds or shipping in a box larger than a shoebox as “oversized”. Oversized items are on a different fee schedule for FBA and have different fulfillment requirements for SFP.