SKU Management: 3 Best Practices for Successful Inventory Management

July 12, 2021
9 min read

Learn how SKU management helps businesses of all sizes maintain control of their sales and profitability while meeting consumer expectations for 1 to 2-day delivery.

“The only way to have confidence in your business model is to take a good hard look at the line-item profitability of each and every one of your sales.”

Achieving this, as Ware2Go’s Entrepreneur in Residence Jack Kiefer suggests, requires implementing a systematized stock keeping unit (SKU) management system. This is the process of creating, maintaining, and updating an alphanumeric structure that allows for the identification, organization, and tracking of inventory. 

A SKU consists of multiple codes that indicate a product’s characteristics, such as color, size, brand, and location. Accordingly, a well-thought-out SKU management system is an essential aspect of accurate inventory management. 

Sellers with a SKU-level view of profitability can effortlessly track inventory down to individual product variants and confidently make better business decisions. Knowing their best and worst performing SKUs, fast growing merchants forecast how increases in inventory and marketing spend will generate greater sales volume. On the contrary, shops that do not take SKU management seriously invest inappropriately in high-margin or underperforming products instead of reducing inventory and marketing budgets – or even eliminating floundering goods from their store completely.  

Specifically, incorporating a clear, repeatable, and scalable SKU management system has 3 major benefits:

1. Improved Inventory Management – Transparent SKU management is the foundation for a successful inventory management setup that integrates Warehouse Management System (WMS), Order Management System (OMS), and Transformation Management System (TMS) data. Powered by artificial intelligence (AI) and machine learning, optimized inventory management makes sellers  more nimble and adaptable in today’s rapidly changing omnichannel sales environment. These businesses can quickly process real-time data to optimize warehouse space, increase warehouse productivity, and locate products. 

Also, a clear SKU system reduces human error during picking the pick, pack, and ship process. Further, inaccuracy reports can be generated that identify bottlenecks and poor inventory control, such as mislabeled, damaged, and out-of-stock items. 

ALOHA, an organic, plant-based protein brand committed to delivering tasty high-quality food and drinks, relied on machine learning and AI to optimize their distributed warehouse model when they ramped up D2C sales. 

As a result, ALOHA saw where their customers were geographically located and where inventory should be stocked to serve more shoppers with 1-2-day ground shipping. Eliminating long-zone shipments and reducing final mile delivery costs saved money per shipment, increasing each order’s profitability.  

2. Better Buyer Insight – Templatized SKUs, a crucial part of optimal inventory management, allow for accurate demand forecasting. Machine learning and AI analyse historical sales and seasonality patterns, allowing merchants to align marketing spend with available inventory to make the most of peak sales periods. 

Additionally, this data helps shops avoid stockouts and backorders, which damage brand equity, repeat sales, and referrals. Sellers understand when to re-order the most profitable inventory and where to stock inventory closest to their top buyers, as well, ensuring the fast delivery Millennial and Gen-Z customers expect

Better buyer insight benefits everyone. Customers get the low-cost, fast shipping that is expected from brands of all sizes today and merchants attain greater top-line revenue. 

Holistic Hound put buyer insight to work and found a more efficient method for reaching their partners. After finding that 40% of product shipped to wholesalers on the East Coast was taking 4-5 days to arrive, the pioneer in the CBD oil for pets industry now utilizes a nationwide warehouse network to guarantee 1-2 day order fulfilment for the majority of their clients. 

3. Increased Revenue and Gross Margins The outcome of strong SKU management incorporated into a technology-first inventory management system is higher revenue and better gross margins. Merchants can stock their most popular SKUs in the right quantity in the optimal location before purchase, meeting consumers’ increasing demand for 1-2-day shipping without exhausting margins

SKU Management: How to Set Up a Solid Foundation

A stock keeping unit (or SKU) consists of a series of numbers and letters that at first glance may seem randomized. However, a properly formatted SKU includes multiple codes that indicate a product’s unique characteristics, such as color, size, brand, and location. These codes communicate important information about your products to inventory managers, warehouse staff, and customer success during the inbounding, picking, and packing processes. 

A well-thought-out SKU management system is easy to understand and helps your team quickly identify products correctly. This ensures more accurate inventory cycle counts, faster fulfillment times, and acts as a safeguard against mis-picks, saving you time and money.

What’s the Difference Between a SKU and a UPC?

Another common code for identifying inventory is a Universal Product Code Number (or UPC number). The UPC number is the 12 digit number listed below the barcode and helps retailers and distributors track inventory through their Point of Sale systems. While SKUs are unique to an individual retailer, UPC numbers are universal to a product regardless of who the seller is.

The Anatomy of a SKU

Ultimately, you know your products best and should include the information within your SKUs that you think most clearly defines your products. The way you format your SKUs tells your fulfillment partner what is most important about your products and how to quickly and accurately identify them and differentiate them from similar variations. 

Some qualities of your products that may be unique and easily identifiable are:

  • Brand
  • Color
  • Size
  • Quantity

Most merchants choose up to three unique identifiers, shortened (if needed) to 3 or 4 characters, and separated by dashes. In all, a SKU should not be more than 12 characters long. For example, if one of your product lines is an all-purpose cleaner that comes in either a lavender or lemon scent and can be bought as a single unit or in a pack of 3. In this example, you may choose to structure your SKUs like this: ALL-LAV-3

Sku Management Best Practices

While there’s no hard and fast rule for creating your skus, there are some general best practices that will make them cleaner and more manageable — both for employees and warehouse partners and for data management systems like your WMS.

  • Avoid Starting SKUs with Zeros: Some data storing tools disregard leading zeros altogether. For example, entering 04563 in Excel would actually store 4563. As a rule of thumb, avoid using zeros to start your SKU naming to stay clear of data storage issues.
  • Arrange terms in order of importance: In the example of the all-purpose cleaner, we started with the most general information (product type) and moved to more specific information.
  • Avoid consecutive zeros: Consecutive zeros are difficult to read. You want unique skus that can be quickly and easily identified.
  • Variant numbers in the last 4 spaces: A unique identifier at the end of a sku helps with quick identification, especially between similar products

The Bottom Line

Top e-commerce shops do not eschew proper SKU management. They employ a straightforward, easy to understand product information tracking system to make informed merchandise purchases and deliver an optimum customer experience. 

Following SKU best practices, they avoid stockouts and lost revenue due to discrepancies in inventory cycle counts and inaccurate data. These merchants also do not overstock slow-moving, unpopular products that sit in the warehouse, tying up working capital in unnecessary storage costs that could support higher profit inventory.

The benefits of efficient SKU management are evident; however, maintaining gross profit by SKU in a spreadsheet is not effective or sustainable. Similarly, creating an automated, scalable framework is an expensive, daunting proposition for small-to-medium-sized businesses (SMB’s) that do not have analysis capabilities readily at hand. In the past, these resources included an in-house data analyst, database administrator, and full stack development to pull data from multiple sources and display it all in a visualization system. 

For this reason, more SMB’s are turning to technology-first logistics providers to handle this heavy data and integration lifting. These partners aggregate data from all OMS, WMS, TMS, CRM and online shopping cart sources into one intuitive platform, giving SMB’s game changing insight that lowers COGS and improves profitability. 

To learn more about how Ware2Go can help you implement SKU management and inventory management best practices, talk to one of our in-house experts

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